ECOCAN

Brand Protection

The annual global value of counterfeit and pirated goods is estimated at USD 2.8 trillion. Beyond the fatal health risks & commerce disruption, this leads to the loss of over USD 270 billion in tax revenue annually, and + 5.5 million legitimate jobs are lost each year

In Kenya for example

The value of illicit trade is estimated at USD 8 Billion, with 60% of all alcoholic sales being illicit! (3 out of 5 sales)

Genuine beverage producers lose on average 40% of their market shares, resulting in a total fiscal loss estimated at over USD $500 million.

And hundreds of lives are lost, millions of health harmed, and over 50,000 legitimate jobs lost annually (2022)

Continental Overview

In Ghana, Nigeria, Tanzania, Uganda, Zambia, Mozambique and South Africa, over 40% of total alcohol sales is illicit

With total illicit production exceeding five million HL LAE, valued at over US$5 billion in 2017

Mismanaged empties, inadequate anti-counterfeit capabilities, and weak regulatory enforcement fuels this illegal trade

Did you know...?

Waste litter => Counterfeit trade

Counterfeit criminals often lack capacity to legitimately acquire new bottles for their illegal fake drinks. Instead, they rely on genuine used empties carelessly thrown in the environment, as their primary source of packaging.

1. Illicit refill

When you carelessly discard empties instead of returning them to ECO-stations, you'll be helping counterfeit criminals. Who will simply pick the empties, fill them with fake drinks, and put them back to the market. And to the naked eye, they'll appear similar to genuine products but contain dangerously potent substances

2. Fight back

But with EcocanApp, you now have the power to identify and avoid such fakes. Nevertheless, ensure to return your empties to ECO-Stations for recycling, that we completely kick these criminals out of the market

3. Loophole

And if you're a producer who doesn't safeguard the integrity of your products, nor facilitate elaborate recycling of post-consumer empties, you're inadvertently supporting counterfeit trade, thus endangering the lives of your customers

4. Joint effort

So, let's join hands in the ECOmmunity to facilitate product authentication and empties recycling, that we stop these criminals, protect our health from harmful fake drinks, ensure we get value for money, and safeguard our legitimate businesses

Re-imagined intervention

ECOCAN offers a suite of advanced technology solutions, to empower the ECOmmunity to effectively combat counterfeits. This offering provides high-level security, most affordably.

EcocanApp enables reliable authentication of genuine beverages carrying ECOCAN Security codes, before purchase

After enjoying genuine drinks, the ECOmmunity can return eligible empties to the nearest ECO-Station for recycling, via the ECOCAN DRS

The ECOCAN TnT enables real time monitoring and mitigation of counterfeit attempts

ECOCAN TnT

The ECOCAN Track and Trace is a robust cloud-based platform, that disrupts counterfeit trade by enabling AI-enhanced authentication, and real-time traceability of genuine products. The TnT further deploys advanced data analytics tools to offer deeper insights and control

ECOCAN
Security Codes

ECOCAN Security Codes are serialized, blockchain-compatible, anti-copy codes. Which are only printed onto packaging of genuine eligible products.

1. Traceability

To ensure each product is unique and digitally connected. ECOnsumers scan these codes with their ECO-scanners to authenticate the products in under 3 seconds

2. Anti-counterfeit

If counterfeit criminals attempt to copy the Security codes and print them onto fake products, they will fail the verification process. And the TnT will immediately notify of the illegal attempt

3. Anti-smuggling

And if a genuine eligible product is diverted or smuggled from its geo-fenced market, or any other suspicious activity is detected, the proactive TnT will immediately disable the attached Security codes, and instantly notify concerned parties.

4. Turn-key

Measuring as small as 9mm x 9mm, these multi-layered codes are digitally delivered to authorized printers, for seamless printing onto product packaging or labels using existing technology. No equipment customization needed

Advantages of ECOCAN Security Codes

ECOCAN Security Codes

Normal QR code
Every code is the same

Limited performance analytics

Can be easily copied/imitated

No supply chain tracking capability

Limited targeting & remarketing

Cannot be modified post printing

ECOCAN Security codes
Every code is unique

Advanced performance analytics

Cannot be faked

Advanced targeting & remarketing

Anti-counterfeiting monitoring

Tracking & Tracing through the supply chain

Content can be modified post printing

Reliable authentication in under 3 seconds

EcocanApp

EcocanApp is our proprietary, free to use mobile application, enabling ECOnsumers to easily and reliably verify genuine products. By simply scanning the ECOCAN Security codes printed onto eligible products' packaging. To guarantee their authenticity